Video evokes emotion.
Video drives action.
Video engages, educates and inspires.
Pretty powerful stuff, isn’t it? Video can demonstrate and can connect with people in ways that static print can’t: it stirs the senses. By sharing your story through video, you add a crucial human element to your message. Viewers will see, hear and feel what you are all about. Creative video production breathes energy and life into your organization. And since a carefully crafted video provides visual, audio and textual information all at once, your message is delivered more efficiently and more effectively.
Take a look at the statistics and you’ll see why having a video component is no longer nice to have, it’s a must have. Consider the following:
- There is up to a 700 percent increase in viewer engagement and response rates using online video compared to traditional text and graphics. (Flimp)
- Despite the increase in online videos, the average person still watches more than 143 hours of television per month. TV ads make up a significant portion of those viewing hours. (Nielsen)
- Video in email marketing increases click-through rates by 96 percent. (Implix 2010 Email Marketing Trends Survey)
- Press releases that include video components receive a 500 percent increase in views. (Eloqua, April 2010)
- Your business is 50 times more likely to appear on page one of Google search results if you have video on your website. (Forrester Research, January 2009)
At Snowy Peak Entertainment, we use our expertise, experience and enthusiasm to create videos that we are proud to hand off to our pleased clients. We work tirelessly to ensure the entire process is seamless from script to screen. And all the while, keep our clients in the loop so there are no surprises. Whether you want to market, fundraise, promote or teach take a look at What We Do for a detailed description of the comprehensive video services Snowy Peak can offer you.
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